In order to developping its notoriety and its image, Calipage had choose to make E-marketing.
On a website (www.exigezlemeilleur.com), it had launch a quiz and a media campaign. A lot of sketchs whith three principal characters take place in the universe of SME.
This viral marketing is aimed to renew the interest of the brand. The goal is to photograph life in the office. People send their photos on the website.
Calipage offert one weekend on Thalasso for two people for the winner and five portable reader DVD Philips for the five other.
My Point Of View :
Calipage said really what is the goal of their e-marketing strategy. It’s for developping the image and the notoriety of the brand.
They used the system like the other in develloping a game. The goal is to photograph people on their desk.
It’s a good idea of Calipage to have made a website.
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