DVDpost, a belgium company, had launched a campaign for a service which delivers DVD by mail.

The campaign is created by the Emakina agency. The site www.rentawife.be allows to select between 9.584 candidates. You choose your ideal wife and she is send to your home. If you want an other one you can send it to the company and they will be delivered an other in 24 hours.

In fact the women represent the DVD collection.

 My Point Of View :

I think it’s a good e-marketing because a lot of people have seen the website. Because they used the viral marketing by send e-mail to people.

A lot of them have put the link in forums and blogs.

After the news have make articles on the website because a lot of women and essentially women of association of women rights have carry complains.

The goal of the company was to put the brand on news and on the internet. With this website they have win to do it and to pass on tv. It’s a real success for the belgium company DVDpost.

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