Lancôme launches its new perfume for men, Hypnôse.

 It used the Internet to prospect customers. Since the 19 march, the net surfers can discover the perfume ont the website in Italy, in Spain and in Portugal.

This microsite use the technology Full flash and proposes to enter in the make-of of the advertising film.

The brand had launch a play to win an Hypnôse box.

 My Point Of View :

Launch a perfume on the Internet for some countries like italia, Portugal and Spain it’s  really surprising because few people used the internet in this countries.

Moreover propose the make of the advretising film on the Internet is not usual. Lancôme launch a new e-marketing.

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