Levi’s launches its first website “shop in shop”.
In partnership with www.laredoute.fr, the brand of jean entrusted to ETO the creation of the website. The target is the 15-25 years. The universe is directed Rock.

The customer of www.laredoute.fr can clik on the shop levi’s on the first page of the website. He arrives on the “levi’s tour” and can see all the products.
You can download goodies such as advertizing TV, screens and the new products.
My Point Of View :
The fact to be present on an other website like laredoute.fr to promote levi’s shop website it’s really a good e-marketing strategy.
Moreover, create a univers around the brand on the website take the attention of the customers.

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