The Brand De Neuville, which have 130 shops in France, has launched a website : www.chocolat-deneuville.fr
With the approval of all the shops and the franchized, the brand has maked the website. Each shops had a personnal page, where they can make their information (like plan of access for Le Havre).
The customers can be affiliated to a shop and they can give their personnal data. The shops can make direct marketing whit this information.
De Neuville want to became one of the three leaders of chocolate on internet.
My Point Of View :
I think its a good idea to developp the brand on the Internet. They give the oppotunitie to the customers to have information of the shop in their town. The customers are sensitive to this attention.
It’s a good thing for the shops because they win a part of autonomy. They make their own page on the general website.
This website can be developp new market share withe the new customers on the Internet.
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