Website survey

During my lessons I realized a study on the web sites of sale and in particular the brand levi’s and its new website.

 The survey was realised on the website www.surveymonkey.com. This is my survey :

http://www.surveymonkey.com/Users/44271312/Surveys/521803551815/30963567-9DC9-40A1-BDF6-13CB9119FE91.asp?U=521803551815&DO_NOT_COPY_THIS_LINK

 After i had made a report. This is this report :

A survey on people between 20 to 25 years old, composed fairly of women (56%) and men (44%), shows the used of the Internet and in particular the websites shops. The young used the Internet in school (100%) and in their home (88 %). Only 9 % used the Internet in a Web café.  

90% of the young spend more than one hour per day in front of their computers on the Internet and only 2% more than 6 hours. This regular practice makes the young know really the Internet and in particular the websites to buy goods (90% of them go websites to buy goods). The reasons why people don’t go websites are they haven’t credit card and they haven’t confident in the pay mode. 

The websites visited are websites of shops (50%), and the websites like Ebay (46%), and like la redoute and madeinsport (44%). The young leave the websites of brands in aid of the general websites, mentioned before.  

The young go to these websites first of all for the cost because products are less expensive and it is important for the young to have good products whiches are not expensive. Then for the ease of use, it is easier to buy on the Internet and the product arrives in their home by mail. It is, also, the third reason: the time saving. Next, they found websites propose a large choice of product. To finish, they are attentive to the quality so it is not the priority. 

Only 56 % of the young go to the websites of the brand they buy in shops. They haven’t the feeling to go on the Internet to look after a product before to buy it in a shop.  

People haven’t really confidence in the pay mode and in the after-sales service. It’s why 46% of them never buy clothes on the Internet. 42 % buy less than three clothes per year. So it’s a good thing for the future because they know the system and the websites will make new security system of pay mode.  

The sort of clothes the young buy are normal (60 %) and sporty (40 %). Only 8 % buy clothes for a special event.

Calipage

 In order to developping its notoriety and its image, Calipage had choose to make E-marketing.

On a website (www.exigezlemeilleur.com), it had launch a quiz and a media campaign. A lot of sketchs whith three principal characters take place in the universe of SME.

 

This viral marketing is aimed to renew the interest of the brand. The goal is to photograph life in the office. People send their photos on the website.

Calipage offert one weekend on Thalasso for two people for the winner and five portable reader DVD Philips for the five other.

 My Point Of View :

Calipage said really what is the goal of their e-marketing strategy. It’s for developping the image and the notoriety of the brand.

They used the system like the other in develloping a game. The goal is to photograph people on their desk.

It’s a good idea of Calipage to have made a website.

DVDpost.be

DVDpost, a belgium company, had launched a campaign for a service which delivers DVD by mail.

The campaign is created by the Emakina agency. The site www.rentawife.be allows to select between 9.584 candidates. You choose your ideal wife and she is send to your home. If you want an other one you can send it to the company and they will be delivered an other in 24 hours.

In fact the women represent the DVD collection.

 My Point Of View :

I think it’s a good e-marketing because a lot of people have seen the website. Because they used the viral marketing by send e-mail to people.

A lot of them have put the link in forums and blogs.

After the news have make articles on the website because a lot of women and essentially women of association of women rights have carry complains.

The goal of the company was to put the brand on news and on the internet. With this website they have win to do it and to pass on tv. It’s a real success for the belgium company DVDpost.

Lancôme

Lancôme launches its new perfume for men, Hypnôse.

 It used the Internet to prospect customers. Since the 19 march, the net surfers can discover the perfume ont the website in Italy, in Spain and in Portugal.

This microsite use the technology Full flash and proposes to enter in the make-of of the advertising film.

The brand had launch a play to win an Hypnôse box.

 My Point Of View :

Launch a perfume on the Internet for some countries like italia, Portugal and Spain it’s  really surprising because few people used the internet in this countries.

Moreover propose the make of the advretising film on the Internet is not usual. Lancôme launch a new e-marketing.

Levi’s

Levi’s launches its first website “shop in shop”.

In partnership with www.laredoute.fr,  the brand of jean entrusted to ETO the creation of the website. The target is the 15-25 years. The universe is directed Rock.

The customer of www.laredoute.fr can clik on the shop levi’s on the first page of the website. He arrives on the “levi’s tour” and can see all the products.  

You can download goodies such as advertizing TV, screens and the new products.

My Point Of View :

 The fact to be present on an other website like laredoute.fr to promote levi’s shop website it’s really a good e-marketing strategy.

Moreover, create a univers around the brand on the website take the attention of the customers.

Point Soleil launches a competition on Internet

Point Soleil, a center of bronzing, launches a competition.

The goal is to communicate in a ludic and funny way on the effect of bronzing. The game, “the best before – after 2007″, proposes to the players to connect on www.shootyourfriends.biz. They send their photos on the thema “before – after”.

The funniest, most extravagant and most original will be rewarded by a jury each quarter. The better will be present in a “gagothèque”.

My Point Of View :

I think it’s a funny website so few people particpate at the game. It’s too extravagant and it’s not the image of the brand. The goal it’s to speak about the website and of the brand.

Chocolates De Neuville

The Brand De Neuville, which have 130 shops in France, has launched a website : www.chocolat-deneuville.fr

With the approval of all the shops and the franchized, the brand has maked the website. Each shops had a personnal page, where they can make their information (like plan of access for Le Havre).

 The customers can be affiliated to a shop and they can give their personnal data. The shops can make direct marketing whit this information.

De Neuville want to became one of the three leaders of chocolate on internet.

My Point Of View :

I think its a good idea to developp the brand on the Internet. They give the oppotunitie to the customers to have information of the shop in their town. The customers are sensitive to this attention.

It’s a good thing for the shops because they win a part of autonomy. They make their own page on the general website.

This website can be developp new market share withe the new customers on the Internet.

Leffe

Leffe is one of oldest Belgian beers of abbey. It’s an international branch belonging to the group InBev.

                

Euro RSCG had won the international advertising launch by Leffe.

This campaign on line will be launched in May 2007. The aim is to target the most important markets : France, Belgium, Netherlands,  Luxembourg and the United Kingdom.

 Link to Leffe : http://www.leffe.be/fr/index.htm

Mentos

Since February, the new advertising campaign of Mentos is on Internet and especially on MSN.fr. During three weeks, MSN users have seen the new campaign. Mentos have react after the large diffusion of videos with “mentos and Coca-Cola” on Internet. you can see here :

Mentos divert the videos, which are on Internet and had created a site. They place the net surfers in the center of e-advertising because they can send videos of them “completely mentos”.

www.lemondeestcompletementmentos.com

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